Tequity Adds John Armstrong, ICD.D as Strategic Executive Advisor in Fintech

John Armstrong joins Tequity with over 30 years of experience in the Financial IT Market

TORONTO, Oct. 12, 2022 /PRNewswire/ — Tequity Advisors, a leading North American M&A Advisory firm specializing in global Enterprise B2B SaaS, Cloud, and IT company transactions, welcomes John Armstrong (LinkedIn profile) as Strategic Advisor with a focus on the Financial IT market.

“I’ve had the pleasure of knowing John for several decades since he was at Accenture, and I was at SAP. He is a great talent addition to Tequity’s reach in FinTech,” shared Alex MacKay, President & Cofounder at Tequity.

“After decades consulting in the fintech sector, I’m looking forward to applying that knowledge to help fintech entrepreneurs achieve success in M&A,” said John.

John is a highly respected senior leader in the BFSI market and recently served as National Industry Lead for Financial Services at KPMG Canada where he was accountable for industry leadership in Canada of all services – audit, tax and advisory – across all segments – Banking & Capital Markets, Insurance, Asset Management, Private Equity and Pensions. Since he assumed this role in 2016, John oversaw strong revenue growth with Canada being the fastest growing geography in KPMG’s global FS business. 

John also served on KPMG’s Global Financial Services Leadership Team as well as the Global Banking and Capital Markets Leadership Team. He was a member of the Global Fintech leadership group and one of the authors of KPMG’s highly regarded, semi-annual, Pulse of Fintech publication.

John has worked as an advisor and consultant to the financial services industry in Canada and globally for over thirty years. His focus during that time has been in the Banking sector, with experience also in Insurance, Wealth Management and Capital Markets. 

John’s expertise includes enterprise and business unit strategy, including pre- and post-deal M&A support. John has deep experience in technology development and implementation and has led numerous major technology programs for his banking clients. He is also very experienced in cost transformation and customer analytics.

John also has deep experience in competitiveness and innovation and recently served on the Ontario Panel on Economic Growth and Prosperity. The Panel focused on issues of competitiveness in Ontario, including innovation and policy-related analysis and recommendations.

Prior to joining KPMG, John served as Canadian CEO of Capco and prior to that, as Managing Director of Financial Services at Accenture Canada. In both of these roles, John drove significant growth in revenues relative to both the Canadian market and his global peers.

While Canadian Managing Director of Monitor Company, John co-led, with Professor Michael E. Porter of Harvard Business School, Canada at the Crossroads, a comprehensive study of Canada’s competitiveness, co-sponsored by the Government of Canada and the Canadian Council of CEOs. This was one of the first studies of the role of clusters in Canada and the opportunity to drive innovation and productivity growth by strengthening them.

John has served on several NFP boards including the United Way of Oakville (where he was Chair for three years and spear-headed the amalgamation of four United Ways into the United Way of Halton and Hamilton), Oakville Galleries, and the Audit Committee of the University of Toronto.

John earned his Master of Business Administration from Harvard University with High Distinction, graduating as a Baker Scholar and earned his Bachelor of Commerce, with Distinction from the University of Toronto. He also holds the ICD.D designation.

About Tequity

Tequity assists Enterprise B2B SaaS, Cloud, and IT companies with business growth and exit strategies. Our mission is simple: achieve the best outcome for our clients. With decades of combined experience as executives, consultants, and owners of software and technology companies, we leverage our deep industry knowledge across tech ecosystems and our relationships with strategic, growth-focused buyers around the globe to drive successful M&A transactions. Learn more at www.tequityadvisors.com.


Diane Horton, Managing Partner 
Tequity Advisors 
T: +1 905.581.7424 | 346488@email4pr.com 

SOURCE Tequity